It is a part of the feminist movement when women tried ro fight the image of the weaker sex and started behaving like stereotyped men: drinking, taking drugs, unsavory behavior ...
Also the number of drinking women and young girls increases radically. It usually ends in binge drinking and hospital, rape or even death.
Young girls drink to be more like men,
or they drink to loose their shame and get more jolly.
There are some other girls who show their feminist side by calling themselves baby or chick. They wear sexy clothes, usually short and show lot of skin. It is to show the men, "Hey Mister, see how good looking I am? I am willing to have sex with you!!" basicliy that is the message of these girls. They accepted the weaker sex as being a woman but you can play with that my wearing this kind of clothes and behaving obscene.
Fact is that women shouldn't change themselves just to be liked by men. They should behave like they would always do and then they find the right guy.